Building a Mod Catalogue Your Sales Team Can Use — Oceania
We ship mod to distributors in very different markets, and the same five questions come up almost every week. Rather than answer them in email each time, we have written them out properly here.
Reading a Mod Spec Sheet
Ask for the mod specification in the same units you intend to measure in. A metric quoted in a form you cannot verify on arrival is not a specification, it is a claim.
Specification sheets are where a mod deal is won or quietly lost. Two samples can look and taste the same while using different coil wire, different wicking density and different tolerances on the mouthpiece. Those details decide how the unit behaves in week three rather than minute three.
| Product category | Pod system |
|---|---|
| Resistance band | 0.8 - 1.0 ohm |
| Capacity tolerance | +/- 3% |
| Puff count method | Machine cycle 3s on / 27s off |
| Master carton | 400 units |
| Carton weight | 10.9 kg |
| Shelf life | 24 months |
| Storage | 15-25 C, dry, away from direct light |
Positioning Mod on Your Shelf
Range decisions for mod should start from shelf space, not from a supplier catalogue. Count the facings you actually have, then decide how many of them this line deserves against what it currently earns.
One useful exercise: list every mod line you stock and mark the last date each one sold at full price. Anything without a recent full price sale is taking space from something that would use it better.
Freight, Customs and Timing
Model mod freight both ways before choosing a method: cost per unit and cost per week of delay. The second figure is the one that decides whether a cheap option was actually cheap.
Quality Control in Practice
Keep a photo record of every mod approval sample. Written descriptions age badly; a dated photograph next to a delivered unit settles most arguments in seconds.
Train whoever receives mod cartons to note anything unusual at the point of unloading. Damage discovered at the dock is a freight claim; damage discovered a week later is your problem.
- Start with a mixed carton and let your own sell-through decide.
- Check carton dimensions against your freight quote before confirming.
- Ask how the factory measures puff count, then compare like with like.
- Confirm the current customs classification with your own broker.
- Write the complaint threshold into the order terms.
What Mod Really Costs Landed
Hold a small mod buffer in your pricing model for currency movement. A few percent on a container is a real number, and it is easier to plan for than to absorb.
Indicative reference points for planning purposes: entry tier from USD 1.68 per unit at 500 units, mid tier at USD 1.66, and volume tier at USD 0.85 for full container quantities. These figures move with specification, packaging and freight, so treat them as a shape rather than a quote.
Practical Checklist
- Start with a mixed carton and let your own sell-through decide.
- Agree the tolerance band in writing before approving artwork.
- Ask how the factory measures puff count, then compare like with like.
- Confirm the current customs classification with your own broker.
- Keep sealed retained samples from every production batch.
- Model landed cost, not ex-works price, when comparing quotes.
Frequently Asked Questions
What if I only need a small first order?
That is normal and sensible. A mixed carton lets you test mod in your own market before committing to a production run, and the specification you approve at that stage carries through to larger orders unchanged.
How long does a mod order take to arrive?
Production typically takes ten to eighteen working days after artwork approval, and transit depends on the method you choose. Air express is fastest, sea freight is cheapest at volume. We confirm both at quotation so there is no surprise later.
Is there support for in-store material?
Yes. Shelf talkers, counter cards and simple planogram suggestions are available for mod ranges that reach a sensible volume. Most retailers find the plain strength and flavour cards do the most work.
Can the packaging be customised?
Yes. Most mod programmes use private label packaging once volumes justify the printing plate. We supply dielines, check your artwork for print issues and hold approved files so reorders need no new setup.
How are price changes handled on repeat orders?
{K} pricing is reviewed against input costs and volume rather than adjusted casually. Any change is confirmed in writing before the next order is scheduled, with the reason stated so you can judge it yourself.
Next Step
We would rather quote you accurately and lose the order than quote optimistically and lose the relationship. Ask us the awkward questions early.
Related Reading
- Mod Component Sourcing Behind the Finished Unit — New Distributors
- Mod Electronic Data Interchange for Large Accounts — New Distributors
- Sustainability and Take Back Programmes for Mod — Before Your Next Order
- Mod Promotional Mechanics That Do Not Erode Value — Retail Chains
- Mod Strengths Ladder for a Balanced Cabinet — Mixed Cabinets
- Mod Display Ideas for Small Counters — UK and Ireland