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Wholesale Guide

Building a Mod Catalogue Your Sales Team Can Use — Online Sellers

Published 2026-08-19 · 9 min read · by the VapeWholesaleHub sourcing team

We ship mod to distributors in very different markets, and the same five questions come up almost every week. Rather than answer them in email each time, we have written them out properly here.

Mod product overview
Reference view of the mod line prepared for wholesale evaluation.

How Mod Fits the Assortment

Mod sits at an interesting point in the assortment. It is familiar enough to be an impulse purchase and specific enough to build a repeat pattern around. Treating it as either pure commodity or pure specialty both lead to poor results.

Category planning for mod works best when you map it against three shopper types: the restocker who already knows what they want, the switcher who wants something stronger, and the explorer who buys on flavour name alone.

What to Fix Before Approving Mod

Ask for the mod specification in the same units you intend to measure in. A metric quoted in a form you cannot verify on arrival is not a specification, it is a claim.

Reference specification for Mod orders
Product categoryClosed pod
Resistance band0.8 - 1.0 ohm
Capacity tolerance+/- 2%
Puff count methodMachine cycle 3s on / 27s off
Master carton400 units
Carton weight6.1 kg
Shelf life18 months
Storage15-25 C, dry, away from direct light

What Mod Really Costs Landed

Margin on mod is rarely lost at the till. It is lost through dead stock, returns and emergency air freight. A slightly higher landed cost with predictable lead time usually beats the cheapest quote on the spreadsheet.

Tiered pricing works best when the tiers match real customer behaviour. Most mod buyers will take the second tier if the step is modest and the third tier only if they can see a genuine reason to hold more stock.

Indicative reference points for planning purposes: entry tier from USD 1.30 per unit at 2000 units, mid tier at USD 1.85, and volume tier at USD 0.67 for full container quantities. These figures move with specification, packaging and freight, so treat them as a shape rather than a quote.

How Mod Batches Are Checked

Inspection is only useful if the result is recorded somewhere you can find it later. A mod batch log with weights, codes and measurements turns a future complaint into a five minute lookup.

Market Signals

One visible change in mod is the move towards clearer labelling and traceability. Retailers who adopted batch coding early are finding it much easier to work with larger distributors now.

Traceability is moving from a nice-to-have to a requirement in several mod markets. Building the habit now is cheaper than retrofitting record keeping under pressure later.

Mod demand trend
Assortment mix observed across repeat mod orders.

Getting Mod to Your Warehouse

Plan the mod customs paperwork at the same time as the order, not when the goods are on the water. A missing document costs more in demurrage than the entire freight saving from a cheap forwarder.

Plan the mod customs paperwork at the same time as the order, not when the goods are on the water. A missing document costs more in demurrage than the entire freight saving from a cheap forwarder.

Mod logistics and packing
Master carton configuration used for mod shipments.

Practical Checklist

Frequently Asked Questions

What does a sample pack usually include?

A typical mod sample pack covers the strengths or variants you are most likely to list, packed so you can evaluate them side by side. Tell us which lines you are considering and we will match the pack to that rather than sending a generic selection.

How long does a mod order take to arrive?

Production typically takes ten to eighteen working days after artwork approval, and transit depends on the method you choose. Air express is fastest, sea freight is cheapest at volume. We confirm both at quotation so there is no surprise later.

How are price changes handled on repeat orders?

{K} pricing is reviewed against input costs and volume rather than adjusted casually. Any change is confirmed in writing before the next order is scheduled, with the reason stated so you can judge it yourself.

Can I mix strengths in one order?

In most cases yes, as long as each strength meets the minimum run length. Mixed strength cartons are popular with retailers building their first display because they show the full ladder without over committing.

Can the packaging be customised?

Yes. Most mod programmes use private label packaging once volumes justify the printing plate. We supply dielines, check your artwork for print issues and hold approved files so reorders need no new setup.

Next Step

If you are comparing options right now, send us the specification you have been quoted elsewhere. A side by side reading usually shows where the price difference actually comes from, and that is the most useful first conversation to have.

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