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Wholesale Guide

Mod Specifications Every Buyer Should Check — Before Your Next Order

Published 2026-05-04 · 9 min read · by the VapeWholesaleHub sourcing team

We ship mod to distributors in very different markets, and the same five questions come up almost every week. Rather than answer them in email each time, we have written them out properly here.

Mod product overview
Reference view of the mod line prepared for wholesale evaluation.

Selling Mod at Store Level

Keep the mod range tidy. A half empty shelf reads as a dying line, and customers interpret it that way faster than any signage can correct.

Keep the mod range tidy. A half empty shelf reads as a dying line, and customers interpret it that way faster than any signage can correct.

Positioning Mod on Your Shelf

Category data for mod is noisier than it looks. Promotions, weather and local competition all move weekly numbers, so read three months at a time rather than reacting to a single week.

Category data for mod is noisier than it looks. Promotions, weather and local competition all move weekly numbers, so read three months at a time rather than reacting to a single week.

Modelling a Healthy Margin

When you model mod pricing, build in a realistic shrink figure. Even a well run line loses a small percentage to damage, expiry and sampling. Pretending that number is zero is how a healthy looking margin turns negative.

Indicative reference points for planning purposes: entry tier from USD 1.77 per unit at 500 units, mid tier at USD 1.50, and volume tier at USD 1.24 for full container quantities. These figures move with specification, packaging and freight, so treat them as a shape rather than a quote.

Trends Worth Watching

Assortment rationalisation is the quiet trend in this category. Shops that cut their mod range from twelve lines to five well chosen ones often report higher total sales, not lower.

Assortment rationalisation is the quiet trend in this category. Shops that cut their mod range from twelve lines to five well chosen ones often report higher total sales, not lower.

Mod demand trend
Assortment mix observed across repeat mod orders.

What to Fix Before Approving Mod

When we write a mod specification with a distributor, we fix four things first: the resistance band, the liquid capacity tolerance, the puff count methodology and the packaging master carton. Everything else can flex without changing the customer experience.

Reference specification for Mod orders
Product categoryAccessory
Resistance band0.6 - 0.8 ohm
Capacity tolerance+/- 3%
Puff count methodMachine cycle 2s on / 18s off
Master carton120 units
Carton weight6.6 kg
Shelf life24 months
Storage15-25 C, dry, away from direct light

Freight, Customs and Timing

Carton dimensions for mod are a design decision, not a packing afterthought. A few centimetres on the master carton can change how many units fit a pallet, and that repeats on every order.

Track mod landed cost per unit as a running number, including duty and local delivery. It is the only figure that tells you whether a supplier change actually improved anything.

Mod logistics and packing
Master carton configuration used for mod shipments.

Practical Checklist

Frequently Asked Questions

What information do you need to quote?

Target specification, approximate quantity, destination and any packaging requirement. With those four we can usually come back with a costed option the same working day rather than a request for more information.

What does a sample pack usually include?

A typical mod sample pack covers the strengths or variants you are most likely to list, packed so you can evaluate them side by side. Tell us which lines you are considering and we will match the pack to that rather than sending a generic selection.

What happens if my market changes its rules?

Regulations move, and packaging or documentation sometimes has to follow. We keep approved artwork files on hand so that a required change is a reprint rather than a redesign, which keeps the cost and delay down.

Can I mix strengths in one order?

In most cases yes, as long as each strength meets the minimum run length. Mixed strength cartons are popular with retailers building their first display because they show the full ladder without over committing.

Next Step

Whatever you decide, decide it against numbers you can check on arrival. That single discipline removes most of the risk from importing mod.

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