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Wholesale Guide

Reading a Mod Quotation Line by Line — a Printable Checklist

Published 2026-04-29 · 7 min read · by the VapeWholesaleHub sourcing team

The price difference between two mod quotes is often smaller than the cost of one failed shipment. This overview is written for buyers who would rather understand the failure modes up front than discover them after customs clearance.

Mod product overview
Reference view of the mod line prepared for wholesale evaluation.

Pricing and Margin

Tiered pricing works best when the tiers match real customer behaviour. Most mod buyers will take the second tier if the step is modest and the third tier only if they can see a genuine reason to hold more stock.

Indicative reference points for planning purposes: entry tier from USD 1.90 per unit at 2000 units, mid tier at USD 0.72, and volume tier at USD 1.34 for full container quantities. These figures move with specification, packaging and freight, so treat them as a shape rather than a quote.

Freight, Customs and Timing

Ask your forwarder for the mod transit history on your lane, not the advertised schedule. The gap between the two is the buffer you should build into your reorder point.

Track mod landed cost per unit as a running number, including duty and local delivery. It is the only figure that tells you whether a supplier change actually improved anything.

Mod logistics and packing
Master carton configuration used for mod shipments.

Selling Mod at Store Level

Put mod where the decision is made, not where the margin is highest. In most stores that means near the counter or at eye level in the category, rather than wherever there is spare space.

A mod display that answers strength and flavour without staff involvement outsells a prettier one that does not. Most customers will not ask, so the fixture has to do the work.

How Mod Fits the Assortment

One useful exercise: list every mod line you stock and mark the last date each one sold at full price. Anything without a recent full price sale is taking space from something that would use it better.

Inspection Before Dispatch

Random checks are fine, but weight the sample towards the start and end of a mod production run. Those are where a line is most likely to drift.

The Specification That Matters

Specification sheets are where a mod deal is won or quietly lost. Two samples can look and taste the same while using different coil wire, different wicking density and different tolerances on the mouthpiece. Those details decide how the unit behaves in week three rather than minute three.

Ask any factory for the same mod sample twice, three months apart. If the second sample drifts, the production line is running without statistical control and your reviews will drift with it. Consistency over time is a more useful signal than a single good sample.

Reference specification for Mod orders
Product categoryClosed pod
Resistance band1.2 - 1.4 ohm
Capacity tolerance+/- 2%
Puff count methodDeclared by capacity
Master carton100 units
Carton weight6.2 kg
Shelf life18 months
Storage15-25 C, dry, away from direct light

Practical Checklist

Frequently Asked Questions

Can you match an existing product I already sell?

Often yes, provided we can measure it properly. Send a physical sample and we will report back on what can be matched, what will differ slightly, and why. An honest gap is more useful than a vague promise.

How long does a mod order take to arrive?

Production typically takes ten to eighteen working days after artwork approval, and transit depends on the method you choose. Air express is fastest, sea freight is cheapest at volume. We confirm both at quotation so there is no surprise later.

Is there support for in-store material?

Yes. Shelf talkers, counter cards and simple planogram suggestions are available for mod ranges that reach a sensible volume. Most retailers find the plain strength and flavour cards do the most work.

What does a sample pack usually include?

A typical mod sample pack covers the strengths or variants you are most likely to list, packed so you can evaluate them side by side. Tell us which lines you are considering and we will match the pack to that rather than sending a generic selection.

Can I mix strengths in one order?

In most cases yes, as long as each strength meets the minimum run length. Mixed strength cartons are popular with retailers building their first display because they show the full ladder without over committing.

Next Step

Whatever you decide, decide it against numbers you can check on arrival. That single discipline removes most of the risk from importing mod.

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